The Customer Journey as a basis for successful marketing automation
Customers expect customized communication. With the right message for each customer, at the right time and through the right channel. Our starting point for more personal and relevant contacts is to map all contact moments between you and your customers, and then translate them into the optimal Customer Journey, a powerful marketing strategy and the use of smart marketing automation tools such as ClickDimensions, Dynamics 365 for Marketing or Adobe Campaign.
We help you make customer interactions personal and relevant
From a strategy starting point we work towards solutions that streamlines marketing and sales processes, increasing lead generation as a result. We combine the power of data, creativity, technology and knowledge of digital possibilities. We consider your current marketing IT landscape and the processes of the commercial department. In our work we are not guided by technology. Your objectives and the needs of your customer define the outcome of our work. With the support of all the touch points and the insights we provide, you get to know your customers better and increase customer value through effective campaigns.
Effective automation campaigns
Utilize your knowledge of customers to target your newsletters, ads and marketing campaigns in relation to customers’ special interests and industry conditions. Measure the impact of your campaigns, ensure systematic follow-up, and convert multiple leads into specific sales opportunities.
With a modern marketing automation solution, your business will be far better able to:
- Make marketing a structured and integrated process across your business
- Collect customer data in a structured database
- Work on the individual customer’s data in a centralized customer profile
- Leverage advanced segmentation capabilities to target marketing messages
- Create targeted campaigns that are tailored to each customer’s profile, behavior and interests
- Keep your customers on fire and secure their loyalty by sharing relevant and valuable content across marketing channels and customer touch points