With seven production sites, over twenty sales companies and an elaborate network of distributors and dealers, Kverneland Group is one of the largest manufacturers of agricultural machinery in the world.

Read more

Working on satisfied customers through a dealer network.

With seven production sites, over twenty sales companies and an elaborate network of distributors and dealers, Kverneland Group is one of the largest manufacturers of agricultural machinery in the world.

The range includes machines for tillage, sowing and crop protection for the professional farmer and agricultural contractor. To be a top player is one thing, to remain on top is another. 

Triangular relationship

The basis for their success is a customer-centric strategy that focuses not only on the end customer, but specifically also on the dealers in their network. The level of advice and knowledge in the dealer network determines customer satisfaction. And not only that. For with a consumer who walks his own path and communicates more directly with Kverneland, the communication between brand and dealer is becoming increasingly important. A close triangular relationship is crucial in their journey. In the platform, the end customer is at the centre and both the entire organization as the dealer are constantly up to date with the actual current customer history of engagements and activities.

Strategy pays off

A unique experience, that’s what their customer engagement platform provides. Whether customers are in direct contact with the brand or through their dealer network. 

  • A full and actual customer view, anytime, anyplace, anywhere, also on mobile
  • Registration of all dealer information, including sales planning, product trainings and financial results
  • Registration of all warranty terms and understanding of all end users of its products
Would you like to know more?

Oedse de Boer
Managing Director

oedse.de.boer@crmpartners.com