Global leader and distributor of construction chemicals Selena promotes growth with digital transformation
One of the three largest manufacturers of polyurethane foam in the world, Polish chemicals leader Selena provides professional contractors and individual users with specialist construction materials under its Tytan Professional, Quilosa, Artelit Professional and Matizol brands.
Wroclaw-headquartered Selena FM SA owes its leading position in the building materials industry to its innovative products, commitment to quality and effective management. This has led to it recording double-digit sales growth in 2017 alone. It plans to secure an even brighter future via an ambitious global digital transformation based on full exploitation of the latest business technology. This is centered on internal communications and collaboration in the shape of Office 365 and Skype for Business, and a market-leading Enterprise Resource Planning (ERP) platform based on Microsoft Dynamics Finance & Operations.
“Operational excellence as part of improving our logistic and industrial processes and responses to technological changes is very important to us,” confirms Chief Operating Officer, Artur Ryglowski. “Optimization and automation of activities is absolutely one of the goals we strive for as a whole Group. The key to creating competitive advantage stems from effective data management, and the winners are companies that can extract key information from their data.”
Selena started this journey a few years ago when it became one of Poland’s first enterprise-class brands to implement Office 365. This has given the organization benefits like increased efficiency and security of business processes, duplicated document prevention and better version control, while remote workers now have full access to corporate mail, data, documents and client presentations from any device.
Useful management data
Indeed, cloud and Office 365 have proven to the best foundation for this latest revolution along with group-wide ERP and a truly modern digital work environment, says CIO Wojciech Knapik. “We wanted to become more automated in order to free ourselves from human errors and build a company knowledge base all employees can rely on, as well as standardization and improvement of process efficiency in all areas but especially operations and back-office, and improvement of cash flow, thanks to reduction of inventory both in terms of raw materials and finished products.”
We have consolidated operational processes in our production and supply chain and unified processes related to finances, personnel and payroll.Wojciech Knapik, CIO at Selena FM SA
To meet these aims, Knapik has led an initiative to shift Selena FM SA to integrated and cloud-based solutions that also did not require significant investment. He and his team, working with trusted local Microsoft implementation partner Bonair, have achieved this with the comprehensive implementation of all Microsoft Dynamics modules across seven Group companies. These include Finance and Control, Production, WMS (High Storage Warehouse), TMS (Transport Management), MD (Basic Data Management), PLM Configurator (Product Lifecycle Management), Sales, mini CRM in the Sales module, AIF (Application Integration Framework), Purchasing, Logistics and HR. Next steps include rollout to local and US subsidiaries, he adds, while delivering cloud-based Business Intelligence (BI) to key employees has already been made a priority. There’s also great interest in exploring what MS Teams could do for productivity.
As a result, Knapik confirms, “We have consolidated operational processes in our production and supply chain and unified processes related to finances, personnel and payroll.” Specific benefits include reduced handling times for inter-company orders.
“Thanks to Microsoft Dynamics, we have gained a wide array of useful tools, with great possibilities for further development,” he concludes.