FLSmidth bridges marketing and sales and improves customer experience with Dynamics 365 Marketing
FLSmidth is a leading supplier of equipment, know-how and service to the cement and mining industry. They needed to optimize and automate their workflows and make it easy to customize, edit and broadcast marketing material to relevant stakeholders and their customers.
Dynamics 365 Marketing offers more flexibility in everyday life
FLSmidth chose to switch platform to Dynamics 365 Marketing, as Dynamics 365 could offer increased flexibility and better customer experiences through marketing automation, while also leveraging data and business processes for the existing Dynamics 365 Sales.
With the implementation of the marketing module in Dynamics 365, we focus on bridging marketing and sales while improving the customer experience of email communicationAnna Bjelke Torres, Digital Project Manager, Marketing
The new solution has made the department more self-reliant on their marketing processes as they no longer depend to a similar degree on external partners for a number of activities, such as newsletters and web forms, etc.
With Dynamics 365 Marketing, FLSmidth has gained more flexibility and better performance to manage their marketing activities across multiple platforms, as well as being able to self-publish and edit their material as needed.